Under the Patronage of
Vice-President and Prime Minister of the UAE and Ruler of Dubai
Mr. Daniel Lam is the Regional Director, Middle East and Africa of the Hong Kong Trade Development Council (HKTDC). In this position, he is responsible for the supervision and implementation of the Council’s activities of promoting Hong Kong in the region. Mr. Lam graduated from the Chinese University of Hong Kong majoring in Business Administration. He further received his Master of Science degree in Electronic Commerce and Internet Computing from the University of Hong Kong. Mr. Lam held different important positions in the Council’s overseas offices in Japan and Germany in the past. His responsibilities included implementation of the Council’s promotional activities and developing business network in local business communities. Prior to the posting to this region, Mr Lam was in-charge of the sales promotion in Exhibitions Department of HKTDC, developing Hong Kong as the major trade fair capital in Asia.
14:00 – 15:30
SME Pillar Session 3 - SME Partnership
In the world of digitalisation and greater accessibility, it has become even more
important for SMEs to form the right partners who can help access markets globally,
which goes way beyond their local markets. The challenge for any SME is how to find
the right partner.
This session will discuss how effective partnerships can help SME to reach out to a
global market. What are the challenges when it comes to forming these partnerships?
14:25 – 15:25