Under the Patronage of
Vice-President and Prime Minister of the UAE and Ruler of Dubai
Ana Barjasic has been working with a number of entities within the international startup, high- tech and investment ecosystem such as European Commission and Global Entrepreneurship Network. Since 2013, Ana was coordinating Business Angel Week, an initiative created by the European Business Angel Network. In its five editions and under her supervision, BAW became the world’s largest initiative on promoting angel and early stage investment, with over 1200 events in 60 countries in Europe, Middle East and Africa. Ana created Connectology, an international boutique agency which supports entrepreneurship and investment projects and also invests into early stage companies. Ana is frequently invited to speak on topics of investment readiness, startups and innovation, and has participated as a speaker or a panelist to various events in more than 20 countries worldwide, such as USA, Canada, UAE, South Africa, Belgium, Portugal etc. Recent interests include startup risk mitigation in combination with behavioural science.
14:00 – 17:00
Workshop 8 – Start-up (Connectology)
Zero Risk Startup
Part 1 & 2
Most of the companies fail to raise funds. Why? Investors and companies have no money to invest?
The correct answer is – too much risk! The real dilemma lies on the border of potential and reality. Potentially, all the projects are great, but in reality, there are RISKS warning about poor execution of the idea. What entrepreneurs and intrapreneurs tend to forget is that even the best idea in the world is worth zero, when there is zero execution.
Based on the real life examples, this short workshop will teach the participants to understand, identify and avoid main risks in any project, which will significantly increase chances of getting an investment or an approval by a management board.
Special attention will be given to behavioural risks of entrepreneurs. Overconfidence bias in entrepreneurs can have serious implications on business decision making process, leading to Startup failure. Lack of confidence and wrong estimation of business probabilities and entrepreneurial skills, on the other hand, can result with no action at all.
Serial entrepreneurship in startup world is more often a synonym for serial failures, rather than successes, as more than 50% of startups fail within 5 years of their incorporation. When a startup fails, a so-called startup postmortem reports the reasons for the failure, such as running out of cash, no market need, or incompatible team. Looking beyond just the business reasons for failure, it is possible to identify certain behaviors and cognitive biases which kill startups. During the workshop, we will discuss the most common startup related biases as well as debiasing techniques to minimize their effect.
15:30 – 17:00
Startup Pillar Session 4 - Startups & Investors: their perspective towards seeking investments or investing in one.
- Start-up funding cycles and understanding investors requirement.
- Identifying and penetrating the target market.
- Perfecting your Pitch Deck.
- Challenges to acquire funding for your startup.
- What are the keywords investors are looking for in a startup / entrepreneurs?
- What do investors see in startups/entrepreneurs?
- Do investors invest in idea or founders?
15:55 – 16:55