Olga Parra
Banking & Insurance Analytics Leader, IBM

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Olga Parra is IBM MEA Financial services solutions SME. Olga is a senior customer focused Analytics professional with over 23 years of successful local and international experience in building and implementing solutions that address complex business analytics and information management needs. Olga started her career with IBM Colombia where she led the Pension Funds account sector. In 1998 she joined Systems Xcellence, a software company specializing in Pharmacy benefits where she led both implementation and support services for US and Latin America customers. In 2000, she joined IBM in Canada as part of the Bank of Montreal (BMO FG) team where she focused on the Information Management and Business Intelligence functions. Olga was part of IBM’s EDW, MDM, Data Governance, Data Strategy initiatives at BMO. She joined the IBM Business Analytics and Optimization – consulting services – focused on Financial Services. In 2013 she moved to IBM MEA (Kenya) in support of the IBM expansion in Africa. In that capacity Olga led the deployment of Advance Analytics Services in 2 Africa CSPs, led the implementation of IBM EMM (Unica) Marketing platform in 4 Africa companies and the consolidation of IBM Marketing Operation services in the region. Her skills and experience include Analytics and Information Management disciplines such Cognitive Computing, Data integration, MDM, Big Data/EDW, Advance Analytics, Campaign Management, Performance Management and Data Governance.

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