Adalberto Netto
CEO, President, APD – Invest in Parana Agency


Mr. Netto is an experienced economic development executive and has been an advisor on foreign direct investment to multinational corporations and governments, worldwide.

Leveraging on his international experience, which spans more than 45 countries across Americas, Europe, Asia, Middle East and Africa, Mr. Netto leads today the Invest in Parana, the investment promotion agency of the state of Parana, Brazil awarded in 2016 by Financial Times as the best investment promotion strategy of South America and by Capital Finance as the best investment partner agency of South America.

Mr. Netto professional background covers both public and private sectors and he has been directly involved in the attraction of more than $30 billion of direct investments and helped to create more than 30,000 direct jobs in the last ten years.

From the private sector, he achieved a deep understanding of global operations on automotive OEM, energy and advanced manufacturing, acquired in leadership positions on multinationals corporations like DaimlerChrysler, BMW and PETROBRAS.

From his NGO and consulting experiences he sharpened the understanding of the interface between global corporations, incentives and governments. His consulting experience includes economic and industrial programmes (United Nations, World Bank, Inter-American Development Bank) and trade & investment organisations (Invest in Missouri, Atlantic Canada Agency, UKTI, APEX Brasil, INDI Invest Minas, Invest SP, Invest SC, AGDI Brazil).

Mr. Netto has also been a member of executive boards in multinational firms and NGO
programmes on trade & investment, education, innovation and science & technology.

He is fluent in English, Spanish and Brazilian Portuguese and he is familiar with more than
30 value chains in industry (including oil, plastics, chemicals, pharma, metals, automotive, aerospace & defence) and services (ITC/BPO/KPO, education, tourism), among others.

Mr. Netto is married, has two sons and love play tennis and golf.

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