Masayoshi Watanabe


Masayoshi Watanabe is the Managing Director of JETRO Dubai & MENA, the Central Office of Japan External Trade Organization (JETRO) for the Middle East and North Africa Region since June 2013. JETRO is a Japanese Government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO’s core focus in the 21st century has shifted towards promoting foreign direct investment into Japan and helping small and medium-sized Japanese firms maximize their global business potential. JETRO Dubai was established in 1981.

In Dubai, Mr. Watanabe heads the JETRO team in the implementation of JETRO’s numerous programs for the enhancement of Japanese business in the region and supports the development of mutual trade and investment between Japan and other countries in the region.

Mr. Watanabe joined JETRO in the year 1988. In his 27 years at JETRO, he has served in numerous management level positions including Executive Director of JETRO Los Angeles in the United States of America, and Director of JETRO Dusseldorf in Germany. Mr. Watanabe also served as Director of Overseas Business Support Division of the Overseas Business Support and Intellectual Property Department, and the Director of Administrative Affairs Department at JETRO, Tokyo. His earlier assignments in JETRO included the post of Chief Deputy Director of Administrative Department, Chief Deputy Director of General Affairs Department and Deputy Director of Budget Management Division of the Planning and Coordination Department of JETRO Tokyo.

Mr. Watanabe holds master degrees in Governance Studies from the Meiji University and degrees in Social Science from the Waseda University.

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