Katharina Arnold


Katharina Arnold has been active in the field of foreign direct investment attraction for the last 7 years in Germany, England, Poland and Spain. She joined Terrain in 2011. Prior to joining Terrain, she managed the German, Spanish and Latin American sales pipeline and developed lead generation campaigns for London & Partners, the foreign direct investment agency of the city of London in the UK. Katharina also developed the marketing campaign for the city of Warsaw’s initiative to become Poland’s candidate for the European Capital of Culture 2016.
At Terrain, Katharina has officially represented, developed FDI strategies, coordinated the delivery of investment attraction projects as well as delivered trainings for the investment promotion agencies of Macedonia, DAFZA (Dubai Airport Freezone Authority), London, Seine-et-Marne (France), Tuscany (Italy), Catalonia (Spain), Panama, and Wallonia (Belgium). Katharina regularly analyzes investment trends in a variety of sectors and countries and recommends promotional and business development activities to our economic development agency clients. She also implements these activities on behalf of our clients and has organized a number of highly successful events, CEO roundtables, trade show missions and marketing campaigns in various European markets.

Katharina’ hands-on experience with investment promotion and marketing, PR in several countries in the private and public sector provided her with valuable exposure to foreign investment and location decision-making across a range of industries as well as abilities to assist clients to promote their locations to potential investors. She has experience in attracting international investment in several industries, including aerospace, Logistics, ICT, consumer goods, automotive, food and pharmaceuticals. Through her structured approach and constant relationship building with corporate decision makers, she has successfully secured new investment for current clients.
Katharina is a bilingual native German and Polish speaker and also speaks English, Spanish and French fluently. She has a Bachelor in Public Relations and Advertisement from the Communication Department of the Universidad de Navarra in Pamplona, Spain and a Young Entrepreneurs Business certificate from the European Business School (EBS), in London.

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