The Middle East

the-middle-east

The Middle East magazine has been published from London since 1974 during the intervening years it has built a sound reputation for its astute political and economic analysis. It is the Middle East region’s largest selling pan-Arab magazine in English. We will be 40 next year!

Our readers are highly educated, with 85% holding a degree or postgraduate degree; 60% are senior managers or company directors and 35% work in senior positions within influential government sectors.

The magazine has a high visibility on airlines such as Qatar Airways, Emirates, Virgin to the Middle East and Lufthansa.

The worldwide presence of The Middle East magazine is enhanced by the addition of a digital edition, which is also now available as an App.

Of the ABC audited circulation of 22,141, some 40% are newsstand sales, 33% is via airline distribution and another 27% is VIP controlled circulation at events such as the Arabian Travel Market in Dubai and the World Economic Forum, held in Turkey in June 2012. We were distributed at the ATM in Dubai this May as well as the WEF in Jordan, also the AIM conference and IPS in Dubai and have renewed these partnerships for 2014.

The geographical distribution of The Middle East magazine is 70% in the countries of the GCC countries, 15% in the Levant and 15% in Europe and the rest of the world.

In addition to television broadcasters such as CNN, Al Jazeerah and the BBC, The Middle East magazine has been happy to host advertising campaigns by national carriers, including Emirates, Gulf Air, Tunisair and Saudia; car manufacturers including Porsche, BMW, Mercedes, Hyundai and Chevron; waste management companies such as Biomax, banks and financial houses including Arab Bank, Commercial International Bank, National Bank of Kuwait, Sharjah Investment Centre and Muscat Securities Market; high class residential developments such as The Wave in Oman, and freezones with Sohar Port and Salalah, cultural destinations such as the ROHM (Royal Opera House Muscat) in Oman.


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